Back to News

Sunrise Medical sponsors the UK's first step-free art trail

Tuesday, May 2, 2023

Sunrise Medical is delighted to be sponsoring Morph’s Epic Art Adventure, the UK’s first step-free art trail, taking place 19 June – 20 August 2023 in London

Over sixty uniquely designed, super-sized sculptures of much-loved children's TV character, Morph, are shapeshifting their way through central London to form an extraordinary, free public art trail alongside iconic London landmarks.

Jim Barratt, SVP Sunrise Medical Northern Europe & Asia Pacific, said “We are immensely proud to be sponsoring Morph’s Epic Adventure and supporting Whizz-Kidz. This partnership is testament to our commitment to social responsibility and inclusion for all".

“The trail is not only an exciting journey, but it also aligns with our values of inclusivity and accessibility. As a company that specialises in providing innovative mobility solutions, we are proud to support a venture that highlights the importance of mobility & accessibility for each and every individual.”

The event's 3D Morph sculptures have been inspired by the animated clay character Morph, who has been making mischief and encouraging generations of kids - and adults - to get creative since the 70s. Morph lives on a desk, within the confines of an artist's studio. His freedom is limited by his environment, and many of his adventures are born out of a frustration with these limitations and the challenges of being a little guy in a big world. This echoes the daily experience of many young wheelchair users, who find their freedom and independence limited by the world around them. They are restricted by inaccessible environments, people's attitudes, behaviour and perceptions of what young wheelchair users aspire to, and can achieve.

As part of Morph's Epic Art Adventure in London, Whizz-Kidz will use the art trail to encourage the public, business community and young people to envision what a more inclusive world might look like for young wheelchair users, and what role they might wish to play in making this a reality. Let's enable everyone to have epic adventures in London.

A new series on Sky Kids, 'The Epic Adventures of Morph' sees Morph venture out into the world, and we'd like to see the same unhindered opportunity available to all young wheelchair users across the UK.

At the end of the trail, the Morphs will be auctioned off to raise significant funds for Whizz-Kidz to support young people by providing the wheelchairs, equipment, support and confidence-building experiences they need, and campaigning for a more inclusive society.

To find out more about Morph's Epic Art adventure in London visit:

About Morph’s Epic Art Adventure

Wild in Art, supported by Whizz-Kidz, is bringing the UK's first step-free art trail to central London from June-August 2023 - inviting everybody to adventure around central London. The city will see over 60 3-D Morph sculptures (along with smaller 3-D Morph sculptures created by schools) turning central London Into an outdoor art gallery. For more Information visit | @morphldn | #MorphsAdventureLondon

About Sunrise Medical: Committed to improving people’s lives, Sunrise Medical is a world leader in the innovation, manufacture, and distribution of advanced assistive mobility devices and solutions. Distributed in more than 130 countries under its own 17 proprietary brands, the key products include manual and power wheelchairs, scooters, power assist products, paediatric mobility and therapeutical devices, seating & positioning systems, and daily living aids. Operating in 19 countries, Sunrise Medical Group is headquartered in Malsch, Germany, and employs over 2,600 associates worldwide.

Media Contact:

Sunrise Medical

We use cookies to analyse website usage and improve your website experience. By using this website, you consent to the use of these cookies. Learn more