Our people are more than employees, they are Associates. This has a specific relevance with the business being a collective effort and a calling for all of us to work in partnership.
Our Associates are partners in a common enterprise. We believe in the value of creating an overall environment of health and well-being as it supports our ongoing pursuit to ensure everyone associated with our Company is thriving.
The well-being of our Associates is not limited to workplace health and safety. We encourage Associates to look after their personal well-being through initiatives such as the Wellness Program in the US, where Associates can earn Wellness Points by taking part in healthy activities. Points can be exchanged for health-related discounts and products. Also there are Wellness webinars to assist and educate staff at no cost.
Promoting the good work of our staff is the goal of the Sunrise Stars initiative in the UK. Each month, Associates nominate those peers they believe have shone just a bit brighter than most. The person with the most number of nominations is given a token of appreciation in the form of vouchers redeemable at high street stores.
The health and safety of our Associates is of paramount importance. We continually collect comprehensive metrics on incidents of workplace injury and globally report on accidents and lost time data to monitor our performance and encourage improvement and best practices.
We support and challenge our Associates to increase their knowledge, skills and capabilities throughout their career at Sunrise. From day 1, every Associate is given in-depth company training that covers topics such as Ethics and Code of Conduct, Environmental, Health and Safety, Human Resources and Quality. Our online training platform, the Sunrise Medical Academy helps Associates to keep track of their training and is an invaluable resource for refreshing or enhancing their knowledge.
Our medical devices help some of the most physically challenged members of our communities. To serve those customers with the most accurate and helpful advice for the specific product to meet their needs, our staff must be extremely knowledgeable about our products and the physical challenges faced by our customers. In particular, Associates in Sales, Marketing and other customer-facing product roles are given regular product training. We also have Clinical Education Associates whose main responsibility is to provide training to our network of dealers and clinicians.